Who says strength can't be stylish?
EOAT stands for Empower Original Active Transformation. We believe your fitness journey should reflect who you are - bold, colorful and original. EOAT empowers you to color your pace, so each rep feels like a reflection of YOU!
We design gear that fuses function with fashion, helping you elevate every workout with vibrant energy and modern style. From our signature rainbow dumbbells to compact, design driven equipment, EOAT is for those who train with purpose and live with flair.
We saw a world with fitness gear that lacked personality, so we created a brand that combines form with function, and power with color. Our products bear original patented designs for those who dare to break the mold, who treat fitness as a lifestyle, and who want fitness tools that look as good as they perform.
EOAT Rainbow Dumbbells
Our signature rainbow dumbbells are more than weights. They're a celebration of progress, diversity, and the power of movement. Whether you're just starting your fitness journey or pushing new limits, you is here to support your growth in style.
Our Brand Values
Expression
Embrace color, individuality, and the joy of movement in your workout.
Functionality
Smart designs with adjustable, space-saving, and efficient usability.
Quality
Durable, high-performance materials and thoughtful ergonomics.
Empowerment
Inspire confidence as you progress, with a focus on self-care and self-development.
Our Brand Story
Who Says Strength Can't Be Beautiful?
EOAT was born from a simple belief:
Fitness should empower you, not intimidate you. Your equipment should fit beautifully into your life.
EOAT designs strength training equipment that blends aesthetics, performance, and compact design so your workout space feels inviting, personal, and empowering.
EOAT Founder: Hannah Lu
Our founder, Hannah Lu, is a woman who didn't just study fitness from afar. She spent two years earning professional fitness coach certifications, then went on to open a gym to practice, refine, and live the craft of strengths training.
Through coaching real people, especially women, she saw the same challenge again and again. People wanted to get stronger. But the equipment felt bulky, aggressive, uninspiring, or out of place in their homes. So she ask a different question: Why settle for ordinary fitness equipment when design can empower performance?
From that belief, EOAT was created - a brand built on Hannah's original, patented designs, crafted to combine strength, style, and smart functionality into a new way of training. EOAT products are made to be used daily, stored easily, and displayed proudly.
Hannah wishes every EOAT product to remind you that strength can be beautiful, personal, and a powerful part of your daily life.
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